Kristin EssHair The One Purple Shampoo - Toning for Blonde Hair, Neutralizes Brass + Yellow Tones, Sulfate Free, 33.8 fl oz

Kristin’s Purple Shampoo is a solid choice if you’re looking to keep your blonde or silver hair free of those brassy tones. The purple pigment does its job well, neutralizing yellow hues and leaving your hair with a cool, crisp tone that feels fresh and vibrant. I noticed a difference after just one wash, which is impressive for a value toning shampoo in this price range.That said, there’s a trade-off: this stuff can leave your hair feeling super dry. Post-rinse, my locks were noticeably straw-like and a bit tangled, which caught me off guard. If you’re planning to use this, I’d recommend having a heavy-duty conditioner or a good leave-in conditioner ready to go. It helps tremendously.Overall, it’s effective for toning, but you’ll want to pair it with a solid hydration game plan.

Brassy blondes look no more! I've tried a million purple shampoo and conditioners and this is hands down the best! People ask if I had my hair done, just from using this. I switched to the Aveda version for my last bottle (cuz I love how Aveda smells) and it just didn't work at all compared to this one. I finally finished the old and came back to this product and will never switch again. It truly is the best. The smell is very nice too. But honestly, the platinum blonde result is absolutely top notch. Search no more!

I love this purple shampoo! It does the trick, toning the brassiness in my blond hair and giving it more dimension. Highly recommended!

Love the actual product, but don’t recommend purchasing through here. The shampoo had leaked all in the package and they’d wrapped it in a bag to prevent it from getting on everything. Disappointed in Amazons delivery and handling of this. And am not finding a way of reporting it either.

been using for years hands down the best! Smells good too!Great value for money, high quality product, does not stain hands or shower/tub.

I absolutely love this shampoo. I have tried many other purple shampoos and then I found this one. This shampoo absolutely controls any bronzing the best. My color stays true. Best price too.

I love the smell of this shampoo! It’s a great “purple” shampoo. Makes my hair shiny and incredibly soft. Brightens the dull gray.

I’m growing out my natural white/grey/silver and had the hair color stripped. One shampoo, left in for five minutes, removed all of the gold from my once colored blonde/stained hair.It looks like I just walked out of the salon with an ash toner, except I didn’t have to pay the $100 salon fee.