The Lotion Company 24 Hour Skin Therapy Lotion, Baby Powder Fragrance, Full Body Moisturizer, w/ Aloe Vera, Paraben Free, Made in USA, 16 oz bottle + 2 oz travel size

This is my new go to lotion. I am totally obsessed. The smell is perfection. Vanilla without that sickly sweet smell attached. The scent easily lasts 24 or more hours and it doesn’t morph into something unpleasant. It’s consistently the same and good. I’ve used this on myself and my kiddos. We all have different sensitivities and allergies and none of us have had a negative reaction to it, even my kiddo with eczema. I love that it’s not sticky. It has that good oily lotion feeling, but not so much that you can’t turn a doorknob or something like some lotions do. This will definitely be a reorder for me. I am considering gifting it as well because the vanilla smell is so good. Totally not like the stuff you find in stores that leaves a lot to be desired. My only complaint is that the travel size bottle that came with it smells 100% different. It smells exactly like a maple donut, which would be great, if I didn’t hate the smell of maple. I’m not sure what the story is with why it smells totally different, but like I said, I like the big bottle enough that I would rebuy without a second thought.

Very good thick hydrating lotion and the smell is amazing! Both my daughters love this lotion and get compliments on the smell all the time

Awesome smelling lotion!!

Really smells like baby powder, seems to moisturize ok.

Smells clean. I will try vanilla next time

Moisturizes as good as expensive brands. A little sticky at first but absorbs quickly leaving skin so soft and smooth. The scents haven't been great so I get the fragrance free and it never disappoints

I love this lotion, but I will not be using the new bottle I got because the whole top of it turned brown.. this has been my favorite lotion, but I’m afraid to buy again because I don’t know why it looks like this.

I just got this yesterday. I’m a first time customer and have been eyeing up this lotion for months. I absolutely love the smell of vanilla but I’ve been skeptical of trying new lotions since I’m a chronic hand washer I tend to have very dry skin all the time. So lotion is important for me. As I said I got this yesterday, I could smell the vanilla through the plastic it was wrapped in. It smelled amazing! I am tried it for the first time today my very dry skin feels so soft and hydrated. I smell so good my husband complimented me on my scent as well. So far I’m highly satisfied with this lotion and I have put it on a subscription every month. Honestly I don’t even know if I would be able to use a whole bottle in a month but I’m going to keep it on hand just in case!! I love this stuff. Update: I’ve used this lotion several times it leaves my skin soft for a few days!!!! I reapply for the smell even when I don’t need it! This is hands down not only the best scented lotion I’ve tried in my life, ( yes better than Victoria secret, better than Eucerin lotion) it is the most EFFECTIVE lotion I’ve ever tried. It’s not grease just as it says and I will not be buying any other lotion ever again. It meets my expectations and well exceeds them. I may need to try another scent tho because the vanilla smells so incredible I find myself wanting to eat cupcakes or visit a bakery lol. 😆