Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect

Unreasonable Hospitality by Will Guidara is a game-changing book that left me truly inspired and filled with fresh perspectives on running a business. This captivating read not only relates to the hospitality industry but also offers valuable insights that can be applied to any type of business. Guidara's approach is refreshingly comprehensive. He urges readers to examine all aspects of their business with a critical eye, encouraging a shift in mindset that leads to exceptional results. The author's ability to articulate complex ideas in a relatable manner is commendable, making this book accessible to both industry professionals and entrepreneurs from various fields. What sets Unreasonable Hospitality apart is its emphasis on the human element. Guidara understands that success in business is not solely about the bottom line but about the relationships we build with our customers, employees, and partners. By weaving together personal anecdotes and real-world examples, he demonstrates the immense impact of genuine hospitality on the overall success of a business. As part of a book study group, we embarked on this literary journey together, and the response was unanimous: we loved it! Each chapter presented us with thought-provoking ideas and practical strategies that we could immediately implement in our own businesses. It served as a catalyst for stimulating discussions and motivated us to push boundaries, exceed expectations, and create memorable experiences for our customers. Unreasonable Hospitality is an invaluable resource for anyone seeking to redefine their approach to business. Guidara's insights go beyond the traditional concepts of customer service and delve into the art of creating meaningful connections and delivering extraordinary experiences. By embracing the principles outlined in this book, entrepreneurs and leaders can elevate their organizations to new heights of success. In conclusion, Unreasonable Hospitality is a must-read for individuals in any industry who strive for excellence in their businesses. Will Guidara's profound wisdom, engaging storytelling, and practical advice make this book an indispensable tool for entrepreneurs and industry professionals alike. I highly recommend it to anyone looking to revolutionize their business and cultivate a culture of unparalleled hospitality.

great book applies to all areas of life. loved it.

This book is easy to read and super educational! I was recommended this book at work, and it has changed my view on work. It opened my eyes to many customer facing interactions I can have and how I can really changed someone’s experience by doing small gestures. The book was addicting to read. It’s overall a really good book and honestly, I think a book everyone should read.

Was engaging, well written, inspiring, and thought-provoking. I have spent an equal amount of time in hospitality space, and having Will elucidate on the details that make the difference was an affirmation on my focus (short of a superpower). Would be interested in authors opinion on the current Foodie Culture and how restaurants are pivoting, when every dish is photographed and posted to social media

UNREASONABLE Hospitality by Will Guidara takes you inside the customer satisfaction secrets of one of the world's great restaurants. If you own a business or are an entrepreneur starting one, you need to read this book. It's not just about restaurants. It's about taking care of your customers in a way that they want to come back, no matter what business you're in. I may need to buy another copy, as I have dog-eared so many pages that I want a clean copy for my bookshelf. Every page has a story of the challenges of entrepreneurship and building a business that lasts. It's a great read.

Inspiring read for restauranteurs (I somehow ended up owning 9) and a great place to learn lessons of service and for business people in general concerning problem solving, creating positive employee relations, and marketing. Son of a restaurant industry Father who worked hard, Will went to Cornell (known for its hospitality specialty) entered the business and worked his way quickly to not only fostering the Top restaurant in the world, but also owning this restaurant with investors and a chef partner. His great outlook on life is shown in his excellent partnership with the chef, not easy, as well as his employee relationships mentoring and motivating. Probably the most interesting sections to me are his "over the top" attempts to WOW guests. stories like buying an NYC street hot dog and having the chef present on plates when he heard a guest mention his desire for this. Or, recognizing the many people with luggage are probably headed for the airport and presenting them unrequested with carry on food that will be much better than the airline food. At another restaurant in a NoMad hotel they hid liquor bottles in their library/bar books and if found, guests could keep. Or champagne flutes given to some guests who proposed at his restaurant. These were just some creative ideas of many more presented where they attempted to create "an above & beyond" experience. I once had a partner in a 1st year venture send me a clear brief case loaded with gold wrapping coins with chocolate inside. He turned out to be a bad partner but I never forgot the gift. This is what Unreasonable Hospitality is. This is a decently short book. It's fun. It's full of things to learn. like the statement "it feels GREAT, to make our guests feel good." That's what I take from this book. How do you inspire co-workers to offer above and beyond service? That's what creates lifetime guests. Read it! Great business book.

A story of hospitality run amuck, in the most amazing way. This book provides a great story while mixing in business philosophy. The author and his business partner, chef Daniel Humm turned the restaurant Eleven Madison Park into one of the best in the world. The story should inspire anyone in any line of business to search for ways to give their customers/guests/clients moments of delight that will never be forgotten. How vision, creativity, leadership, team-building, tailoring customer experiences, and more come together to create a truly ultimate experience.

Had to read for work. It has good points. Things to really think about in business and life period.