Genuine Whibal G7 Certified Neutral White Balance Pocket Card (2.1"x3.35")

the small card is great to get a good white balance in your editing software, just take a phot or video with the card in it and use the white balance picker in the software to select the card. now if your trying to set the white balance on your camera this might be a bit small without moving the camera really close to the subject, you always want the card to be next to the subject so your getting the light at the subject.. not in front of or behindsetting the balance with some cards always gives me a red tint on my sony camera, i see this adjust the white balance and the tint when i use it in camera and it seems to get rid of that red tint

I've been using Michael Tapes' WhiBal cards for a dozen years. They have allowed me to consistently achieve accurate white balance in my images. While digital camera auto white balance has improved markedly in the last dozen years, there are still too many situations where it fails and leaves a color cast in your images.To achieve accurate color representation in your digital images, you must shoot RAW and you must have test images with a known neutral target in them, in the same light as your subject. Only then can you accurately adjust white balance in post processing to remove unwanted color casts.The pocket size WhiBal is ideal for use in the field. It's small enough that you actually carry it with you all the time (I keep mine on a lanyard around my neck when I'm in the field shooting). If it's convenient to carry, it gets used.There are larger cards; I have them and use them in the studio. But the pocket version is what travels with me 100% of the time when I'm out in the field.

Simply put, I keep this in my wallet. It's a fantastic tool to have on you when taking pictures. Most will probably keep it in their kit but for those of us who just like to pick up our camera and hit the road this is perfectly compact.Usage:Set your camera to manual focus and spot metering. Hold it in one hand a few inches away from your lenses so it fills the shot. Snap a shot and then go into your DSLR menu and find the Custom White Balance option. Select the image you just took (probably some blurry grey shot) and you're all done. Now just set the white balance to "custom" back on your main screen.It really saves a lot of time in post processing. It's not that useful in terms of sunlight shots (the daylight preset WB setting is usually pretty good) but for anything indoors it will help you get that spot on WB.The other helpful part is if you don't use a monitor that is perfectly calibrated for color reproduction. I have some IPS panels that are pretty good but they're not great. This helps alleviate having to sit there and slide a bar back and forth...which I don't miss. Mostly because I will eventually get tired of looking at the same image and all the minor changes will start to blur together. At least using this balance card I can stop worrying about tiring out my eyes on white balance and focus on the other details of the image in post.

This product should be illegal. I thought I took decent pictures until I started reading about white balance. This item came up in my query, and I thought it was one of those "buy one get one free at $19.99 2 A.M." deals. However, I took a gamble and realized that it made my older photos look like I took them with a beer filter.How this item works is that it has a neutral gray, a spectrometrically (may not be a word but they used Science and Stuff) measured white, and black. What you do is have your model or subject hold this card with the three values facing the camera, take the pic, then take the pic normally in proper lighting and exposure. In post-pro, you open the reference image with the subject holding the card via photoshop and add a levels adjustment layer. You'll see the three eyedroppers (gray, black, and white). Use each eyedropper on its respective value on the card, and you will see your photo drastically transform in seconds. Now, move the image window outside of the frame and drag the adjustment layer on the photo you shot with the subject without holding the card, and BAM! The levels from the reference photo are transferred to the final picture, taking all guess work out of the process. BUY THIS NOW! It's cheap, portsble, and effective. I'm just starting to get serious about photography, and I feel this will turn into a a better photographer. You'll like the way your photos look, guaranteed!

I have tried other "gray cards" and this is by far the most accurate I have used yet. Some have complained the card is small ( credit card sized ) and thin, but the dimensions are there and this is a great size to always have handy ( I keep mine in my wallet). I use this card in a test shot before use (primarily for close up/macro work) and then use image to set white balance for pics after import and it works flawlessly.I do plan to purchase the next size up for setting white balance in camera ( its large enough to fill frame with most of my lenses) for when I want to control white balance in camera.I highly recommend this product!!

Wish I had bought this a long time ago! It makes White Balance setting easy. I set my camera WB with the card and later reset it in lightroom if I need. I usually do not have to change it in lightroom because setting custom WB with it works great; I let the evaluative metering set the exposure, take a picture of the card, make sure the center of the image is covered by the card, and set my camera to custom WB with that shot. In lightroom you can use it to set WB if you choose as well. I usually look at the WB setting and then reset the image using the eye drop tool for WB settings and see if there is a difference, if so I compare and make a decision as to which one I prefer, then copy it to the other images in the same light. I carry this with me all the time.