Each PUR water filter is certified to reduce mercury and certain industrial pollutants, as well as reducing chlorine (taste and odor) and more.* The filter lasts up to 2 months and gives you 40 gallons (or 640 8oz cups) of cleaner, great-tasting water. PUR’s superior filter technology uses activated carbon and ion exchange media to reduce 2x more contaminants than Brita's® leading pitcher filter.*/**. Filters twice as fast.*** Certified to reduce 15 contaminants, 2x more than Brita's® leading pitcher filter.*/** Reduces certain pesticides, industrial pollutants, heavy metals, chlorine (taste & odor) and more.* LockFitTM filter design for easier filter change. Unique, secure-fit filter guarantees unfiltered water won’t mix with your cleaner filtered water. No soaking required – simply rinse for 15 seconds. Filters up to 40 gallons/640 8-oz cups per filter, lasts up to 2 months. All PUR pitcher filters fit in all PUR pitchers and dispensers. Use only genuine PUR Filters, which are independently certified and tested. Be cautious of ‘off-brand’ generic and private label filters. They are not tested or certified to filter the same as PUR filters. PUR filters are the only filters certified to reduce contaminants when used with PUR systems.* Be sure it’s PUR. 1 pack. *PUR does not filter microbes. **Versus best-selling Brita® pitcher filter OB03. Brita® is a trademark of Brita LP. ***Compared with PUR Lead Reducing filter PPF951KTM.
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