It's PureOrganic Henna Hair Dye in Natural Brown | 100% Natural, Vegan, & Gluten Free | PPD Free Hair Dye, Ammonia Free, Resorcinol Free, & Peroxide Free | Volumising, Strengthening, & Revitalising |Soil AssociationSoil AssociationSoil Association

Great stuff! This is before and after,only left on for an hour.Wanted to cover my processed blonde hair.Although the results are subtle I like it as it looks natural.So easy to use and apply,you don’t need to be too accurate with it.Will see if it darkens over the next few days.But I’ve still lots left to do another application:)

This product is miraculous. I love it and it has changed my life...... Quite literally. I had been caught up on the permanent colouring merry go round with disastrous effects and noticeable heat and chemical damage that had dismayed me completely. Then I remembered henna from my younger pre greys days . I loved the colour; the shine and the amazing conditioning that henna brought and wondered if it would cover my grey roots. I read the reviews on countless henna products and 'It's Pure' came out very positively. I was scared because having decided never to use heat or chemicals ever again, it just HAD to be effective. The instructions say to leave on for one to three hours. I left the product on for 6 hours, just to be sure. I was not going to take any chances. I was delighted with the immediate results and the natural brown covered the greys very acceptably, darkening over a few more hours as the colour oxidized. The horrid whispy damaged bits of my hair were noticeably far more smooth and sleek. I felt as if my hair had been reborn! Now I know chemicals really are a thing of the past I feel happy and liberated. This is a super product that I recommend without reservation. Used in conjunction with jumbo velcro rollers to replace my very damaging revolving Big Hair hot brush, I really do have my hair and my life back. Brilliant! 5 stars!!! When my roots re grow I will use natural brown henna to touch up and remove the horrid greys. It is such a relief to know there is a plan that will make my hair better, stronger and in far healthier condition. Absolutely fabulous!

It doesn't work. Don't waste your money.

Like most mature ladies (60ish) I am plagued with thinning hair and greys. I began to realise that using nasty chemicals to colour my hair was exacerbating my problems - I was losing more hair, what I had was straw like and my scalp was in poor condition. I looked for a more natural solution and this for me is it. I was a fair haired child who turned mousey brown and now have a lot of grey around the front of my head. Using the Natural Brown Herbal colourant gives me beautiful gradations of tones from dark blonde to brown and totally covers the greys. I was worried that anything with a henna base would turn my greys red and this is certainly not the case with this colour - it was slightly true with the dark brown which I tried first but it was subtle and pretty just not me. My scalp is great now and my hair is soft and silky, I don't even use conditioner anymore. It may seem expensive but I get three uses from one box for a chin length bob. It is easy to use - just mix to a yogurt like consistency and apply then go about your business wearing the provided cap. The length of time you leave it on the deeper the colour - I do four hours - and it lasts a month. Good tips - always wash your hair first and dry before applying as this will remove product and dirt which may obstruct the colour, also if you have product buildup or you want to go lighter I find Vosene lightens this herbal colour quickly.ADDED - after using for a while my hair has take on an ombre effect - it gets darker as it gets to the ends. Despite using a natural brown continued usage has actually made a lot of my hair near black which doesn't look natural. I know you expect the ends with more die in to be darker but the depth of the contrast is really stark. The product has also removed the curl from my hair - it is soft and shiny but straight.

I'm so glad I found this product. I've got maybe 25% grey hair at most but it's around my temples and the front part of my head, with coolish mid brown hair that goes lighter/warmer in the sun. Years of using semi-permanent dyes of the 'ash brown' variety have left my hair damaged towards the ends, and very orangey towards the end, while the roots are darker and look ok when newly coloured, but then they go orangey too. I'll never use them again. This product has none of the harsh chemicals that are causing my hair to lighten and get so damaged.This product is just what I've been looking for - it's covered my orangeyness and my greys with a lovely natural looking mid brown (I used the 'natural brown' colour), not too cool or warm, a sort of rich hazelnut colour. They greys are covered - actually possibly too covered for me, and next time I plan to use it for a shorter time to get more of a highlight effect so the growing out greys aren't so obvious, and I'll probably just do the roots with maybe a whole-head every 4-6 months, depending on how they look and if the orangey-ness returns.I have a longish bob/above shoulder length style and I used half the packet; I'll split the rest over two or three more applications on my roots only, I think. However, it IS messy. Wear gloves, and put a barrier cream around your temples, wear old clothes, use old towels, etc...