

❄️ Elevate your blonde game with zero compromise on hair health!
COLORCHARM Permanent Crème Hair Toner offers 8 innovative shades—4 icy blondes and 4 pastel enhancers—formulated to neutralize brassiness while reducing hair breakage by up to 90%. This gluten-free, paraben-free, and cruelty-free crème toner delivers even, long-lasting color on naturally blonde or pre-lightened hair when used with a 10 volume developer, making it the go-to choice for professional-quality, damage-conscious toning.









































| ASIN | B0BS9XZHBK |
| Best Sellers Rank | #4,781 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #68 in Hair Color |
| Brand | COLORCHARM |
| Brand Name | COLORCHARM |
| Color | T38 Ivory |
| Container Type | Tube |
| Customer Reviews | 4.3 out of 5 stars 2,895 Reviews |
| Full Cure Time | 20 Minutes |
| Hair Type | Chemically Treated |
| Item Form | Cream |
| Item Type Name | Wella ColorCharm Permanent Crème Toner |
| Manufacturer | Wella Company |
| Material Features | Gluten Free |
| Material Type Free | Gluten Free, Paraben Free, Phthalate Free |
| Number of Items | 1 |
| Package Information | Tube |
| Product Benefits | Permanent Crème Toners are free of gluten, phthalates, parabens, and animal derived ingredients. |
| Unit Count | 2.0 Ounce |
D**Y
Highly recommend
I got the T12 Silver Mist. I typically use the liquid Wella. Let me tell ya... I'm buying this one from now on. I picked this one only because it was to be delivered sooner and I was in need (if ykyk). It toned even my stubborn darker blonde pieces. I've been doing my own hair for 15+ years and *big oops* put on dry hair for the first time due to being in a rush and not thinking straight (do not recommend). It toned too far and looked dull, I was sad. Shampooed twice with a clarifying shampoo and it's EXACTLY what I wanted. Thank you thank you! For those saying it did nothing, please remember to mix 1 part toner (this tube) with 2 parts 10vol developer. Make sure to stir well. Do not use a metal bowl. I use a plastic bowl from Sally's and a brush applicator or plastic spoon to mix. Wear gloves. This 2oz tube + 4oz of 10vol developer. I have very thick wavy hair so I did 2 tubes (4oz toner + 8oz 10vol developer) myself for enough coverage and worked great. Definitely recommend if you do it correctly.
H**R
Awesome Toner!
Did exactly what I wanted it to do. I had used a home kit to highlight/ bleach my hair. It came out a gold yellow color, but I wanted to try and get it more ashy and hoped the roots would blend better too. Let me tell ya, this toner covers a multitude of sins. Gold yellow turned a nice ashy blonde and still kept some warmth. And wow did it tone down my roots! They blend so much better now. I used the wella 10 developer in a 2:1 ratio just as it says and let it sit for 20 minutes. Little to no damage to my hair either! Only used half the bottle so I can do it again in a few weeks. Gonna buy more to have on hand!
G**A
Good product if you follow the directions
It's a good toner. But I think my application probably didn't get the best of results because my hair wasn't fully bleached all over. The other mistake I made was I didn't pay attention, the back of the label on the box says to use 10 volume developer, and I used 20. However, the color still turned out nice and light, not frosty like some other people have with reviews that look beautiful, but it took brass out like I wanted and has a platinum hue to it. Regardless, beautiful, as long as you follow the instructions correctly. I'm still happy with it. :) I did use sensitive scalp developer at 20 vol. Instead of 10 vol. Next time I will use the exact recommended items listed on the label. I still do give it 5 stars and would recommend it. :)
S**N
Great
So I been doing this for awhile bleaching and toning my own hair. I never leave it on the instructed time for future reference for bleach always eyeball it or go based off of the packaging but for toner you can leave it on as long as you want. Your hair is not gonna fall out if anything is just gonna make it more effective, so I left this on for a good minute. I walked my dog. I cleaned my house and I left my hair a really nice color. Oh btw I never been to a salon for dying my hair in the 5 years I been bleaching it. Am definitely buying this again
N**D
Didn’t quite remove the brassiness, but it’s a beautiful color
It didn’t quite remove the brassiness from my roots.
T**.
Maybe for upkeep? Super translucent.
This is nothing like the “classic” Wella in the little bottles. I applied for more than the allotted time on level 9 in the silver and violet and I really didn’t notice anything. When I rinsed, it was a very watery, clear violet gel, not pigmented much at all. Like a tinge. Could work in a pinch for a gloss if you’re platinum and just need a slight tone, but don’t expect much- definitely not brass or warmth correction.
D**Y
Not damaging and took the brass out of my hair
This is the second time I have to use this toner and I love it for me it did not leave a purple tone but I had a lot of orange brass so I see why it wouldn’t have It did tone my hair to a nice bright blonde, almost platinum I highly recommend, especially for the price and it’s so easy to use It also always keeps my hair from being damaged always nice and soft after I use the product
E**A
Did the opposite of what I got it for...
I don't know what else to do but laugh at the results from this (I got the T50 pink blossom). I know plenty of people have had a good experience, but I guess I'm the combo breaker. I have naturally dark brown hair that was lightened to a 10 at my tips, tapering into an ombre balayage. My stylist shaded the ombre into a rose gold tone which has gradually faded over the last 6 weeks, although there was still a pinkish tinge to a lot of it. I thought this toner might be better than some of the simple color deposit options, since my color was a bit warmer than I wanted, so followed the instructions - mixed with their 10 developer, I even left it on for a bit longer since my hair has proven to be somewhat stubborn, according to my stylist. Rinsed in cold water, conditioned, dried... and every single bit of rose/pink that was left in my hair is gone. Now, everything is just a slightly less warm blonde. Again... not sure whether to laugh, because what?? There isn't even a suggestion of pink, not the teensiest tinge. I'm so confused. lol But hey, I guess it cooled the color down a smidge?
Trustpilot
2 weeks ago
2 weeks ago