INTO YOU Matte Lipstick for Women, Matte Red Lipstick Long Lasting, Multi-Purpose for Lips and Cheek, Non-Stick Cup Not Fade Lip Stain Makeup Cosmetics Official Directly (EM10)

I think this is a beautiful shade. And it’s creamy

The texture of this lippie is super unique - there’s a whipped texture that makes it very airy and light. The pigment is opaque but you can also layer it to increase the intensity. You can also use your fingers or a silicone brush to smudge it out for a more diffused look. The feeling on your lips is very smooth and soft. I usually get flakes on my lips under matte lip products (even if I moisturize and exfoliate) and this doesn’t cause that. The wear isn’t very long and won’t last a meal, but it also won’t smear all over your face. You’ll just need to reapply.

I really enjoy using this lipstick! The color is nice and the formula feels soft and lightweight on the lips. It applies easily and doesn’t smudge, leaving a smooth matte finish that looks great. While it does leave a subtle tint, it doesn't last very long. After a few hours, it can start to feel a bit drying, and I’ve noticed it can cause some flaking. I definitely recommend exfoliating your lips afterwards or applying a layer of chapstick for extra moisture. One thing I’ve noticed is that I run out of this lipstick fairly quickly, as the tube doesn’t seem to hold much product. I do wish it came with a bit more. Other than that, I really love it and would definitely recommend giving it a try!

The texture, the pigments level and how long it last. Nothing to complain. My new favorite

You NEED this lip color. I ordered e22 and it is the PERFECT summer pink. The formula is a full coverage matte that melts into your lips and fades in an even GORGEOUS tint (no bare lips in the center of your mouth). Finally, this is a NON DRYING lip color that needs no scrub or balm. If I ever win the lottery the full set of colors is one of the first things I will buy. The formula is that good! Oh oh!! I also need to add..I am a fourth grade teacher and this lipstick looks great through a work day. That's saying something...