




⚡ Elevate your dark hair game—bold color, zero brass, zero hassle!
L'Oréal Technique HiColor Browns & Blondes is a permanent hair color specially formulated to lift dark hair (black to medium brown) 3-4 levels in a single 30-minute step without pre-lightening. Its rich creme formula neutralizes brassiness while conditioning hair, delivering intense, long-lasting, true-to-shade color that resists fading. Ideal for professionals and trendsetters seeking salon-quality results at home.







| ASIN | B003YD407E |
| Best Sellers Rank | #9,138 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #108 in Hair Color |
| Customer Reviews | 4.4 4.4 out of 5 stars (2,288) |
| Is Discontinued By Manufacturer | Yes |
| Item model number | 41051191 |
| Manufacturer | L'Oreal Technique |
| Product Dimensions | 6.65 x 1.85 x 6.65 inches; 2.08 ounces |
| UPC | 883807881351 657201051197 |
D**Z
As advertised
Nice hair color love it
N**A
Best Hair Dye but read on to know EXACTLY what you're getting
Best Red Hair dye I've ever used. It comes with a slight bleach in it. My hair is pitch black and it took me some trial and error with a LOT of products to get it right. On the parts of my hair where I experimented, they didn't dye as easily, but the virgin came out blood red, especially when mixed with a bit of red! It's good I bought 4 because the next day, I used the other two to redye some of the darker spots and make it all even. It really does look like a salon-quality! When the dye comes out, my hair looks brown or a bit coppery, but it doesn't bother me at all. Brown is nice. Red is a hard color to keep up with, so dying the hair every two months (maximum) is best. Every month minimum is good. As a touch up, using this product on the roots and another red dye probably from manic panic on the already dyed hair will help keep the hair healthy. It's not good to continually bleach one's hair. If you don't want a POWERFUL and STRONG bright magenta and red to be showing, you can use the other L'oreal Excel Hicolor red or magenta that is NOT hilights. The hilights branch come out brighter and stronger. I didn't know this from the beginning and mixed the two products, wondering why my black hair didn't turn red! Contrarily, you can also use a 20 developer with this hilights Magenta and it would come out very nicely but not as strong as with a 30 developer. Oh and as a last advice, to prevent any bleaching damage, organic/virgin cocoanut oil can be applied to the hair graciously as least an hour ahead of dying. This helps your hair to dye easier and prevents damage. My hair is actually softer than before I dyed it because I used it! I hope this review helps. :D
G**G
Spot on!
The color is exactly what they advertise. It’s gorgeous, just make sure you get the L’Oréal developer to go with it
A**G
This works!
I didn't think this would work as well as it did, but I went from a dark brown to a very nice blonde. The vanilla champagne does not take super well on silver hairs, but the effect it gave my hair is Amazing! Follow the instructions and trust the process (I was very very skeptical while it processed), it does wonders!
A**S
i love ittt
sooo good i use it on my hair everytime the only problem id say i have is it being dry after but i guess thats a given, make sure to oil!!
N**Y
Good
Good
M**N
Worst thing I've ever used on my hair as an experienced dyer
This doesn't do what it says at ALL. It lifted my regrowth way passed the color on the bottle and did nothing to my regular hair. It won't work for hair with even a speck of dye in it. I am so upset I wasted money on this and the developer on top of it. All it did was bleach my roots and now I look like someone balding and it's going tp cost me even more to fix. I want my money back.
K**L
Best one for dark hairs ❤️
Love it
N**X
Super produit que j'utilise pour refaire mes racines, ayant les cheveux rouges et étant brune cela m'évite de devoir refaire une décoloration à chaque fois que mes racines repoussent. Belle couleur bien rouge, j'ai les cheveux rouge depuis plus de dix ans et je n'ai pas refait une seule décoloration depuis que j'utilise cette gamme de coloration qui pigmente très bien et éclaircit le cheveux en même temps qu'elle le teint. Petite système D que j'ai trouvé à force de tester des centaines de colorations, j'économise beaucoup de temps et d'argent, une couleur tous les 2/3mois pour les racines avec ce produit et de la crème oxydante (même avec de la 20Vol ça décolore nickel) et sinon je refais la couleur sur les longueur tous les mois et demi avec des couleurs/soins comme le MULATO, la riche direction, special effect dilués avec de l'après shampoing c'est tip top et vos cheveux seront beaucoup poins abimés que si vous faisiez des couleurs traditionnelles à l’ammoniaque ou des décolos tous les deux mois.
N**S
I used this with 30 developer as recommended on dark brown virgin hair and it did nothing. Waste of money.
ف**ح
شهرين وماوصلتكم ولا رجعتو فلوس ايش الخدمه هذي السيئه جداااااااا ماشفت اسوء من كذاااا دفعت كل الاقساد وانتم مراجعتو لي فلوسي اقسم بالله اسوء من كذا مافي ولا في اي تجاوب
P**E
Great color and easy to use.
S**Y
Doesn't come with developer or gloves, you have to buy the developer separately which I didn't realise, for £20 you would think everything would be included. Not worth the price
Trustpilot
1 month ago
3 days ago