Email Marketing Rules: 184 Best Practices to Optimize the Subscriber Experience and Drive Business Success Paperback – 5 Mar. 2023

Whilst this may come across as partially biased, I had the privilege of working in the same company as Chad (albeit different regions/ departments) over a decade ago. My remit was email Deliverability (it really is a thing)..and Chad was already firmly established as a thought leader and veteran expert.And deservedly so.Sending email is easy. Getting it delivered, and getting receivers to respond positively is another league entirely.What I genuinely value about EMR is that Chad has synthesised the very involved world of Email Marketing into bite sized rules which you can dip in and out of.Whilst I consider myself relatively expert in the field of Email Marketing and Deliverability (2 decades and counting), I regularly refer to this as a sanity check or refresher RE new or existing email challenges. What I love the most is that it is vendor agnostic, and provides some of the most common sense advice out there.It doesn't matter if you are a novice or seasoned email marketer..I challenge you to walk away without learning something new which, if properly implemented, will definitely improve your email programme.I eagerly await the next edition!Thank you Chad!