Heartland Food Products Belgian Waffle Mix, Chocolate Chip Cookie, 5 Pound

The biggest positive of this mix is that it's "complete" -- everything is included in the mix, in powdered form, so all you have to do is add water and cook. And the water/mix ratio is very simple (2 parts water, 3 parts mix), so you don't even need a measuring cup -- you could literally measure out the right amounts of mix and water using a regular glass or cup. This makes the mix ideal for young adults in an apartment: Chocolate pancakes, with almost no cooking skill required.The taste of the product is OK, but not particularly chocolaty or rich. My family thought it tasted sort of like a McDonald's chocolate shake, rather than like a cup of Starbuck's hot chocolate. You can punch it up by throwing some chocolate chips into the mix when cooking.While the taste is OK, the texture is less so. The pancakes we made with this mix came out kind of rubbery. I guess it's intended solely for waffles.After combining the water and mix, you're supposed to let the batter rest for 15 minutes. Although I've had other recipes call for a rest period, in this case it negates part of the advantage of a simple water-and-mix product. I'd like to use this mix when in a hurry, and the 15-minute pause adds a lot of cycle time.The bag I received in mid July 2013 had a "best by" date of August 2013, just one month later. I can't imagine using a five-pound bag of mix in four weeks. If this product is intended for restaurants that go through a lot of mix quickly, that's fine, but when selling to consumers I wish Heartland would manage its stock differently and ship product with more shelf life left.Bottom Line: I wanted to love this mix. Chocolate pancakes/waffles are all goodness, and I like supporting a good Midwestern company. But the taste is only OK, the texture isn't great, and the mix was near the end of its rated shelf life, so I have to give this product a so-so rating. I'm going back to my Carbon's malted waffle mix -- it isn't chocolate, but it makes the most amazing waffles, with incredible taste and texture (although it also requires adding butter and eggs in addition to liquid).

Bad, bad, bad for the waistline! Especially when you toss in mini chocolate chips, pecans, and shredded coconut. O.O They made the whole house smell wonderful too. When used for waffles the outside becomes nice and chewy with a soft, fluffy, cake-like inside. The mix itself isn't too sweet, which is good. That gives you the option to add other ingredients if you want. Bananas or strawberries would taste wonderful sliced on top.I love these mixes. We also have the vanilla, strawberry, and blueberry. They freeze very well so don't worry about a batch making too many. A small batch makes anywhere from 4-5 good sized Belgian waffles. I will usually toss leftovers in a freezer bag and pop them into the toaster just like store bought waffles.

I got this for my wife who is a choc-a-holic, when I told her all she said was "chocolate and waffles.... together, when's it coming!". Needless to say this mix has been a big hit with her and me. They cook up nice and quick in our waffle iron actually cooking a little faster than the straight vanilla flavor mixes, so keep an eye on them.The waffles themselves turn out with a nice crispy exterior with a dense soft middle. We have found these make awesome dessert waffles, simply add a little sweetened whipped cream and enjoy! The chocolate flavor is also a true malted flavor, I would almost compare it to the chocolate flavor of Ovaltine.

I ordered this to make waffles with some of my fellow Marines while we are deployed to Afghanistan. We loved them. We broke up pieces of oreo cookies and put in the waffle maker with them. We have made other waffles from Heartland mixes and they are always enjoyed. We normally go through roughly a pound and a half or two pounds of mix when we make waffles. The chocolate was such a hit we used the entire five pounds the day we opened it. We had to ordered more today.For the reviews that said the mix was rubbery but tasted good. We dont have measureing cups here and found if we had to much water thats how they turned out so try adding more mix. We just mixed them in a bowl with a plactic fork. We only added the water and took our best guess if the consistency was correct. Also make sure your waffle maker temperature isnt set to high. Making waffles is a trial and error event for us.The other Heartland mixes we have used for both pancakes and waffles. We have oil for the pancakes and no eggs and they taste just fine so if you in a postion where supplies are extreemly limited this is the mix to go with. I will be buying this mix to have at home with the kids.

My cousin just bought his first house. I couldn't attend his housewarming party, but on his list was a waffle iron. I put that in my Amazon cart and thought it would be nice to surprise him and his partner with a delicious Saturday morning breakfast. After carefully reading the reviews, I selected this mix. I waited anxiously to find out if I had made the right choice and was rewarded with a glowing thank-you on FB describing how delicious it was. Now, to order it for my next Saturday morning brunch...

Wait 'til you order one of these, receive the delivery, then open the box. The smell is wonderful, makes your mouth water. Probably won't be able to wait for breakfast. You don't have to wait, have it for dessert, with Vanilla Ice Cream, then we put Honey syrup over the top and whipped cream. You be the creator, whatever you want to do, you can't go wrong when it starts with Chocolate. Are you getting the idea I recommend this product? YES

This is an all inclusive mix, just add water and wait 15m to use. The make a wonderful Belgian Waffle (have not tried pancakes). The bag is a little bit of a unwieldly when your only making 2 or 3 Waffles at a time (as I have been); but well worth the effort. Will be ordering more shortly.

The Chocolate Belgian Waffle mix was everything it was advertised as, we enjoyed the waffles, they light airy and not as sweet as one would expect, will buy this product again, there are no chips in the mix you may want to add a few white or dark chips if you have a sweet tooth.