For 65 years, Alfex works to stand out in the watch industry landscape, pointing with focus on design, respect for Swiss quality criteria, and on a mid-price range. This combination is made possible by an internal design team, thanks to which it is still possible to continue the vision of the founder, ferdinand gindraux. Gindraux In 1948 he created the company with the goal of creating a brand that would revolutionize the concept of a traditional clock. As priority was immediately chosen design, a decision that would bring the Ticino brand to win numerous international awards: the 'red dot' award, awarded by the Design Zentrum in hamburg, for which Alfex is in contention again this year, and the prize 'good design', assigned dall'anthenaeum architecture museum and the chicago design the product with the graphics and the most innovative design. In 2013 thanks to the work of marcus weber, majority shareholder and CEO, Alfex celebrates its 65th anniversary by launching a new brand repositioning strategy and focusing firmly on design, the heart and soul of the brand.
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