Schwarzkopf Keratin Blonde Hair Dye, 001 High Lift Platinum Blonde, Professional Quality Permanent Hair Color, Bond Enforcing System, Pre-Color Serum & Purple Conditioner Included

I purchase the caramel blonde color. This has a mild red cast to hair. I am a natural red head, but natural color fades out due to age. Caramel blonde has a very natural look color to it. Color lasts fairly well prior to having to touch up roots. Multiple uses does not dry/damage my hair. Hair remains in very good condition for a seventy year old woman :) Been using product for about 3 years. Best mild reddish blonde medium hue color I have found. Does not look artificial.

Beautiful almond blonde. My original hair had dyed brown ends and 3inch ash black natural regrowth. I had to start at the ends first because my natural hair takes to color super quick and this keeps my regrowth from being extra lighter than the rest. Color in the end came out as expected. My braiding hair or extensions to match this color are between or a blend of #4 and # 30 on the brown spectrum vs the orange/red side. I do wish it was a bit more moisturizing. It does not cover grays. Easy to follow instructions. 2nd use update: color came out even better after my second use. Such a nice golden almond color. I ditched my old golden blonde from another brand because it would turn orange. This dye color does not turn orange. I can do my braids with a blend of #30 and #27 and maybe a little #4 if I want to tone down the brightness. Even though it does not cover grey hair, it tones it a bit so it blends into color. Color has dimension to it and it makes my curls pop. My hair is soft which is different because my first time use made my hair feel lacking in conditioner but 2nd time hair felt great so gave it all 5 stars now.

Save the trip to the expensive hair salon. This product is the best. I started using this over a year ago after being tired of paying a salon to color my hair only to have to pay the expensive price to go back after 6 weeks. Now every six weeks I color my own hair for a tenth of the price of the salon. Everytime my hair comes out perfect. Couldn’t be more satisfied with this product.

Kit has all the needed items for an at home color session. I have been using Revlon Colorsilk (lightest natural blonde, then a toner when needed) on my 75% grey, once brunette hair. Thought I’d try a higher end product. I followed the directions to the letter. Where my disappointment comes from is the kits toner which left my top layer lavender after only 5 minutes after rinsing dye. I will say dye did lift well, no roots, my hair did feel smooth afterwords (I do use Olaplex products), strong smell (compared to Revlon) and I did suffer some burning scalp similar to a perm, which I don’t have with Revlon Colorsilk. 1st photo to left is before, next 2 are after. Lavender tint did not photograph well, hair just looks grey, but it is there. I know it’s a gamble when dying hair, and hair doesn’t always match the box in the end. Bottom half of hair came out the color I wanted, just the top is too light, just white with a strong lavender tint. I will most likely not buy again. It’s hard to find a pearl blonde kit. On their color chart, I will admit my hair might have been too light for this color already, so follow their guidelines to be safe. Update, I’ve been using a clarifying shampoo on top to remove toner and color is improving. Because my hair was so light and there was no real brassy tones, I should have passed on the toner. Only four stars because of smell, burning and what I consider more hair loss when compared with other hair coloring products I have used.

Okay, it's important to have realistic expectations when using this! I started from a medium dark brown that had been previously coloroopsed from a wella black. I knew I wouldn't get platinum, but I wanted to see if this was a healthier alternative to bleach. And it absolutely is! I cannot express enough how AMAZING this product is for a color lift that doesn't fry your hair to bits. I did of course have to cut about an inch off the ends, but it still saved me sooo much more damage if I had bleached. Now it did leave me very orange and golden with white roots because I have natural blonde that was grown out a bit. You want to make sure you also buy a toner! I wanted a golden beachy 90s blonde so beige toner + purple shampoo with this hilift will leave you with a really lovely mix of platinum and golden fairytale blonde. I would recommend this over bleach *if* you've stripped any other colors out first or are starting with natural hair!

The best hair color I've ever bought!! I have been buying L'Oreal preference for the longest time and it has never lightened my hair this much on my roots. I have dark blonde hair with a few gray hairs and this is the color that was resulted. I did my roots and my bangs only. I didn't get my roots underneath colored as I didn't pay much attention to it mainly the top so now I'm going to buy another box and fix the back of my hair underneath. I used the platinum blonde, so for dark blonde hair this is what your hair will result in so I imagine with darker hair it will be slightly darker blonde that's just my opinion. This is awesome and it's going to be my go-to for now on! I highly recommend it! This is a bleach hair color with conditioner. The bleach got all over my towel so be careful. I took a picture.

Not the color I expected, a lot darker then then what is shown on the box and my hair is light to begin with but this didn’t make a difference. Doesn’t even look like it was dyed but looks lighter on the box than In actuality so yea not impressed

I LOVE this Apricot Blonde! As a natural strawberry blonde, whose hair is starting to turn a sort of blonde-grey weird color, this is perfect. The only reason I gave it just 4 stars, is because the color doesn't last very long. (Even if you don't shampoo everyday. ) That being said, it leaves my hair in great conditon and I love the color!