The brand HYAKUICHI started in 2013, in Kyoto, Japan. "HYAKUICHI" means 101 in Japanese. As soon as they were put on sale in Japan, the first production run sold out. Not including internet sales, the series has sold over 10,000 products to date. The brand's main appeal is low price and high quality. The popular "HYAKUICHI" brand has landed in America.
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