Tower 28LipSoftie Hydrating Tinted Lip Treatment Balm, Moisturizing Lip Mask for Chapped Lips - Ube Vanilla Flavor, Sheer Burgundy Gloss

Love it!

I like the coverage of the product. It goes on smooth with the right amount of color. It is very moisturizing.

𝕋𝕠𝕨𝕖𝕣 𝟚𝟠 𝕃𝕚𝕡𝕊𝕠𝕗𝕥𝕚𝕖 𝕋𝕚𝕟𝕥𝕖𝕕 𝕃𝕚𝕡 𝕋𝕣𝕖𝕒𝕥𝕞𝕖𝕟𝕥╰☆☆ 𝕎𝕙𝕒𝕥 𝕀 𝕃𝕚𝕜𝕖𝕕 ☆☆╮The Tower 28 brand lip treatment is in the scent Ube Vanilla which is referred to as purple yam. To me when worn, it has a nice and pleasant scent, that has a vanilla birthday cake frosting smell. Light and not obnoxious.The feel once on your lips is not sticky or tacky. Some where between Aquaphor and Vaseline lip treatments, nice and glide-y.It's vegan - I'm not vegan but it's a nice product, no problem with that.In the pictures you can see my bare lip color and then how the product looks with a normal amount and then a more heavy handed application. All photos are taken in natural lighting sources.It comes packaged in a box, and the product is in a traditional lip gloss squeeze tube with round top.╰☆☆ 𝕎𝕙𝕒𝕥 𝕀 𝕕𝕚𝕕𝕟'𝕥 𝕝𝕚𝕜𝕖 ☆☆╮So far no complaints I can think of.╰☆☆ ℂ𝕠𝕟𝕔𝕝𝕦𝕤𝕚𝕠𝕟 ☆☆╮Overall I really like the color, it's buildable but in my opinion you CAN put on too much and it just feels weird. If that's your jam, jam on. It just isn't for me. I like the amount of color payoff with a 'regular' amount of product. It gives a change to your lip color without having to be too crazy and worrying about an actual lipstick. This product DOES transfer when you drink from a cup or give a smooch, just keep that in mind. I would like to try other colors in this lip treatment.

This product reminded me of those Lancôme Juicy Tubes I used to use. They are not sticky but feel hydrating and provide a nice pop of color that isn’t overwhelming. I was afraid this dark color would be too intense for everyday use but it thinned out into a nice, nearly natural but better color, so don’t be intimidated by how dark the tube looks. The formula feels really nice and stays on very well but will transfer to cups because it is a gloss. It has a nice vanilla scent. In case you want to see what’s in it I posted a photo of the ingredients but they printed it on a light color so it’s hard to read. I tried to adjust the contrast but it didn’t help much.

The sheer burgundy shade Ube Vanilla is the ultimate MLBB shade for me. It’s not invisible on lips, like neutrals, but not so bold as to upstage them. The formula is moisturizing, non-sticky, leaves behind a nice shine. Smells yummy too, like you’d expect from vanilla. Finally, Tower 28 is a reputable skincare brand that I’ve used before and grown to trust.

This lip mask in ube vanilla has a pretty, sheer burgundy tint. The vanilla scent is definitely there, but the flavor is more subtle. If applied in moderation, it isn't sticky, and it stays in place on my lips for hours, which is ideal for overnight application. I do find it leaves a bit of a waxy residue as it wears off, but it still seems to hydrate well. I would consider repurchasing, but maybe not at full price.Full ingredient list: Hydrogenated Polyisobutene, Polybutene, Hydrogenated Soybean Oil, Diisostearyl Malate, Hydrogenated Olive Oil, Polyhydroxystearic Acid, Hydrogenated Jojoba Oil, Ethylene/Propylene/Styrene Copolymer, Copernicia Cerifera (Carnauba) Wax/Cera Carnauba/Cire de carnauba, Euphorbia Cerifera (Candelilla) Wax/Candelilla Cera/Cire de candelilla, Lauroyl Lysine, Butyrospermum Parkii (Shea) Butter, Flavor (Aroma), Ricinus Communis (Castor) Seed Oil, Caprylyl Glycol, Tocopherol, Ethylhexylglycerin, Butylene/Ethylene/Styrene Copolymer, Phytosterols, Tocopheryl Acetate, Cocos Nucifera (Coconut) Oil, Glycine Soja (Soybean) Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Pentaerythrityl Tetra-di-ti-butyl Hydroxyhydrocinnamate, Iron Oxides (CI 77491, CI 77499), Red 6 Lake (CI 15850), Benzyl Alcohol, Benzyl Benzoate.

I haven't noticed dramatic results (again, it's only been a week), what I *have* noticed are: softer, slightly more plump lips; a truly soothing sensation as soon as the product sinks in; slightly more hydrated lips. It doesn't slip off my lips like a lot of formulas do, and it adds the perfect shine and luster without feeling sticky or tacky. If you're anything like me and stay away from overly scented lip products, this one is for you! It's perfect for every occasion and ticks all my boxes!