Bold UniqPurple Hair Mask - Toner For Blonde, Platinum, Bleached, Silver, Gray, Ash & Brassy Hair - Remove Yellow Tones & Condition Dry, Damaged Hair - Cruelty Free & Vegan - 6.76oz

I've used so many different purple masks that don't cost a fortune and couldn't find one I really liked. They either didn't make much difference or they left my hair heavy and dull. Until I tried this one. My hair is so soft, flowing beautiful, frizz free without having to straighten it and it smells amazing. I left the mask on for 10 minutes for the first try and the results are amazing. It got rid of the brassy tones and evened out my highlights making them look so much softer and natural. I didn't use the gloves and ended up with very purple hands and nails but it washed off after washing my hands a few times. I love the outcome and will definitely keep using it. Next time I'm going to leave it on for the full 20 minutes.I'd definitely recommend this product it's well worth the money.

Great product. Just had hair highlighted and this mask keeps the colour perfectly.

Having decided to go grey disgracefully, I reached for the bleach, added a handful of highlights, and went in with the silver box dye to blend in with my ever greying streaks... Which was great until I washed it and the ash turned a trashy yellow.I tried toners but they didn't give me the wow factor. And I tried purple shampoo by the handful. But I was always left disappointed.I didn't want to dye my hair once a week and so, after much research, I decided to give this hair mask a go.First impressions - the smell is amazing. The mask is thick in consistency, but goes on well. Do wear gloves - I didn't and lived with blue nails for a few days.I left it on for 12 minutes and the difference was noticeable. My hair was super soft and definitely more silver, but not quite what I wanted.I waited until my next wash day and tried again, leaving it on for 15 minutes and wow, it's gorgeous! I mean actually ashes grey gorgeous.My hair feels healthier than it has in forever and the colour is better than the initial hair dye. I will be using this on every other wash to maintain the cool colour which incidentally matches my au natural silvers!

I've tried a lot of toning products over the years, as shampoos, conditioners and pure toners. This conditioning mask toner is the most pigmented I've used. For my light (bottle) blonde hair, leaving it for two mins gives the colour a warmth-neutralising' freshen up'. In five minutes its a silvery blonde. In 7-8 mins its grey. It'd be very easy to leave it too long I suspect. The colour holds up for a couple of future washes, though obviously it depends how lomg its been left on to process. It's rich, moisturising and leaves hair feeling very soft. I like the smell. My fine, shoulder blade length hair has got about eight uses out of the tub.

THE best. Don't buy shop ones. Removes yellow bands from leaving it too long inbetween root bleaching. Keeps platinum blondes light. Choose your shade. Only downside it washes out after a few washes but better than any other purple/blue mask iv used. And once you've got to a platinum or silvery shade you can use a silver shampoo in between using this to help keep the color, I use one from goldwell plus their probond mask. I hate yellow blonde I only like silver/ash/white blonde shades so have to use these 3 products to maintain it. I have yet to try the bold uniq shampoo and conditioner so may purchase their shampoo conditioner and mask bundle set next

Oh my goodness! I am naturally dark blonde but my hair has always been a mix of lots of shades from very dark blonde/mousey brown underneath to very light blonde on top - especially during the summer. It is very long (bum length) and I am just post menopause so it is drier than it has ever been. I have quite a few grey/white hairs at my temples but I don't mind them at all. What bothers me is the contrasting mousey roots so I have been dying my hair blonde for many years. Inevitably, my hair ends up "yellow" in places and my search for a realistic ashy blonde was relentless (and fruitless). I bought this treatment on a bit of a whim and plucked up the courage to use it today. I was in the shower and washed my hair - then towelled it lightly (still in shower) and applied the mask. I didn't/couldn't time it but just took a punt and left it on for the amount of time it took me to wash and shave all my relevant other bits :) Then rinsed it off. I (necessarily) spend a lot of money on "expensive" conditioner for my hair and can honestly say, hand on heart, that my hair feels as soft and conditioned after this mask as it ever has! Even rinsing, I could tell it was conditioned really well. Once dried, it is as soft as I've ever known it. And the colour? Perfect! I am absolutely delighted! It has definitely taken the brassy tones out and the blonde now blends much better with my greys - and even the darker roots and under layers. I couldn't be happier.REVISED: all of the above still stands but I’ve washed my hair today and it has gone back to exactly how it was before! So, in order to maintain this, I’d need to apply it for every wash which works out way too expensive for me.

Really effective! Works fast, turned my orange and yellow bleached hair very ashy blonde, I did leave it on for 30mins

Shocking. Parcel arrived on time which was the only good part.When I unscrewed the lid there was leakage on the sides. Didn’t mind, these things happen.COVERED my head which left about 1/4 left in the tub.Left on for 8-10 mins. Was so excited to try after reading the reviews.Washed out and dried and it’s made ZERO difference.If anything it’s made my hair MORE of an orange!!!So disappointed. It’s cheap for 1 use either.Tried to contact Amazon who have told me to contact the supplier but when I click the link there is an error on page!My hair always takes to produce well but not this one.Be cautious when purchasing people!!!Photos attached.