Johnson's Baby Shampoo with Aloe Vera & Vitamin B5, Tear Free, Newborn Essentials, No added Parabens & Sulfates, Hypoallergenic, 20.3 fl. oz

My favorite shampoo for the kids. It smells so good and cleans so well! Leaves hair so soft and lathers great!

I was born with extremely fine naturally curly hair which I have been battling all of my life. I have purchased just about every expensive shampoo you could possibly imagine and I'm sickened by the amount of money I have thrown in the garbage over the many decades of my life.I recently returned to Johnson's Baby Shampoo as, looking back over the course of my life, I am in my 60s, my very best hair years were always when I was using Johnson's Baby Shampoo.I MOST loved the original formula which they discontinued in the 1980s for some reason. While it is impossible to get that original formula I find the new formula to be far more acceptable than other shampoos that always seem to work well for a couple of uses and then something changes.Johnson's Baby Shampoo is always reliable for me and my hair always comes out the same with it. It cleans my hair very well without drying it out and I can even go without conditioner quite easily because it doesn't seem to roughen up the cuticle like so many of the very expensive shampoos do MY hair. My hair is extremely EXTREMELY fine and naturally curly which can turn into a fuzzy mess if I use the wrong product. Even though the company says that they have removed (traditional) sulfates, which I enormously disappointed about (because they really are needed to get out the oil in sebum and dissolve other "dirt") Johnson & Johnson seems to have come up with the formula that works almost as well.It always leaves my hair smelling fresh and FEELING clean. Never squeaky and never heavy and weighed down. When I use a proper product such as this my ultra fine naturally curly hair springs into long springy spiral curls instead of fuzz that other shampoos cause. They don't do it immediately but after a few uses my hair turns frizzy and unmanageable. I know that I can depend on Johnson's Baby Shampoo to have the same effect on my hair every single time that I use it. It doesn't seem to build up and my hair doesn't seem to develop an immunity to it as with some other shampoos that I've, historically, had to rotate around as my hair would probably accumulate build up or something. This new trend with sulfate-free shampoos was a nightmare when I tried them. Within a week my hair would get all frizzy and dried out and dirty feeling no matter how much I washed it. With Johnson's Baby Shampoo the outcome is ALWAYS predictably bouncy springy spiral curls and when I blow dry it it comes out feeling smooth and silky instead of rough and frizzy.It rinses very easily and cleanly too. I have a tiny little Maltese dog, have had Maltese dogs for almost three decades, and my go-to shampoo for their little white faces is Johnson's Baby Shampoo. I know that it's going to effectively pull the eye boogers out of their pretty little faces and leave their hair soft and smelling sweet while being very gentle to their eyes and delicate little ears.I am not crazy about the pump that comes with the shampoo and would actually prefer a pour bottle because the way that the pump is situated it's actually hard to dispense the shampoo without knocking the bottle over unless you use both hands, in which case you need a third hand to pump the shampoo into.I find that I do not need to use conditioner every single time that I wash my hair when I use Johnson's Baby Shampoo either. Hairdressers used to always scorn me for using Johnson's Baby Shampoo telling me that it was going to destroy my hair because I bleach my hair and blow-dry it. Well, I have found that THEIR ludicrously expensive shampoos are the ones that do the most damage to my particular kind of air. I think that stylists are taught that baby shampoo is bad in Beauty School. I have a feeling that is to prepare them to sell salon products rather than it actually having any truth behind it. I used to work in a cosmetics and toiletries manufacturing lab so I am quite familiar with the chemical components of shampoos and there is nothing in Johnson's Baby Shampoo that is harmful or drying to one's hair at all.When using styling products I find that the level of clean that Johnson's Baby Shampoo leaves my hair is the perfect base that allows my styling products to do what they do best without interaction from some kind of shampoo that leaves residue or otherwise alters the surface of my hair.It is an excellent product and I always keep a backup bottle and a little bottle for take with. It is one product I never want to run out of.

A reliable, gentle shampoo that lives up to its claims. Perfect for everyday baby hair care while being kind to sensitive skin. Highly recommended for parents seeking a safe, tear-free wash!

Highly recommend. It is very gentle on cleaning and doesn't smell like perfume. Works well. Very decently priced.

Bought for yorkshire terrier. He smells great.

Provides a really good cleaning of your hair without harsh chemicals that can irritate you skin and sometimes dry out / damage your hair.Excellent product for long time use... you don't need to be a baby to like this.There is a scent, but it is not too strong, and doesn't last like a cheap perfume.

love the product, but the item came with a broken pump top. I had to put into another container that I had. I was glad that it did not leak all over. Lots of softness to the shampoo. There should have been some packaging in the box that it arrived in.

Johnson’s Head-to-Toe Wash & Shampoo has been a daily essential in our household for months now. The formula is incredibly gentle, no tears, no dryness, and zero irritation. My baby has sensitive skin, and this wash keeps it soft, clean, and perfectly moisturized.I love the subtle, pleasant scent, it’s light and never overwhelming. The pump bottle is a lifesaver during bath time (especially with a squirmy baby!), and a little product goes a long way, so it lasts ages.If you’re looking for a safe, mild, and effective cleanse for your little one, I can’t recommend this enough. It’s a definite re-purchase for us!