KIKO MilanoSmart Fusion Lipstick 405 | Rich and nourishing lipstick with a bright finish

Absolutely love it! Such lovely colour, exactly like in the picture, and the vanilla fragrance is a bonus for me! It glides very easily and feels very soft on the lips. I just need to apply it once and still get the vibrant colour I want. Will definitely buy some other colors!

Very nice color 💕 i love it

Stayed on well, easy to apply. Nice colour. Good value..

Great colourUsed for a dance showVibrant colourStayed on for hoursGreat value for money

Lovely lipstick, but colour not as expected, it’s more tawny brown than pink

I wanted a really pale pinky beige colour. Had been considering one from a well-known expensive prestige brand for 6 times the price.Saw an online review recommending this one as a reasonably priced dupe. Bought this Kiko lipstick first to try and see if the colour suited me before splashing out on the expensive one. I absolutely love it. It's creamy and moisturising and the colour pay-off is brilliant. Very happy. Excellent quality for the price.Because i liked this so much, i did buy the expensive one as well. Wished I hadn't bothered. This one from Kiko is genuinely better - I will stick with them in future. Have purchased more colours from Kiko since. My new favourite lipsticks!

Lovely colour I love it

I bought 414 poppy red but the colour I’ve received is definitely more 415… it isn’t bright red, but quite dark and not the colour I was expecting. I’m very blonde and I was hoping for more of a bright slightly orangey toned red but this isn’t at all like the swatches on here or on the Kiko website. I understand screens can alter colours but I’ve never had an issue buying other lipsticks. Someone else has commented on colours seeming to be one number out from the actual product they want and it looks that way to me too. Massively disappointed.