L'Oreal Paris Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, up to 9 Levels of Lift, Extreme Platinum

Use same product all the time at least a few months apart otherwise hair will dry out, love the colour it gives me.

wife liked it

The media could not be loaded. Excuse the video. I’ve taken these off instagram. This was the first time I’ve ever done anything like this with my hair and I did it myself just following the instructions.I did use fudge purple shampoo a few times although that was hard to judge. I felt like after the purple shampoo it looked a lot lot better. Before that it was very yellow. The purple shampoo though started to dye my hair purple which I then had to aggressively wash out.But overall I’m unsure on using any other bleach because I was so happy with how this went.

Amazing lightener, very powerful. I used it to lighten my extensions. I left it on for 40 minutes and my extensions turned a very natural blonde, as I wanted. As for the rest of my hair, I only treated it for 5 minutes to remove the gray toner. I will try it on my roots next time. My hair does not feel damaged or snippy.

This used to be my go to product after bleaching twice I would put this on and usually get to a yellow level 8/9 easy, didn't wanna bleach at all so went for the high lift option... before this I used garnier D+++ both have always worked 🤷🏽‍♀️ again I have virgin level 1/2 hair so the high lift option is annoying it's longer but I'm doing it for hair health? Anyways this item does work but not as good as it used to, maybe what 2 levels of lift in my hair, if your one that's a mousey brown? Naturally you could reach the box level in 2 goes, easy but if your hair is Asian or carribean level dark black then it's gunna take 4 maybe 5 attempts to even lift to maybe a level 7/8 AGAIN I used this because I didn't wanna use bleach, my hair is pretty healthly the sections of hair that was slightly lighter are now a honey blonde compared to the ed sheeran ginger I was. I STILL am ginger it's just noticeable in real life, probably would of been more ginger if I didn't use my blue toner, again if your dark like me violet toners won't do jack, if your anything lower than a level 5 probably wouldnt recommend this product of your trying to do what I've done then maybe bleach once before using this product and deffo by blue toner the one that comes with it reduces yellow tones Not brassiness, I want to keep my already blonde ombre which has grown out, so attempting to do this lightening as gently as possible, can't fault loreal for how smooth my hair feels I was scared I might of had major breakage I didn't. W/bleach my hair would be like straw by now and it isn't, again my hairs all virgin last time I used this was 3 years ago on dyed hair..... and it worked amazing hence why I think something's changed I expected the lift to be better. I would either use this one or the ultra light pearl blonde one, can't find that one but that was the ONE 11.12, I genuienly can't complain least my isolation hair is coming along LOL it's just im certain the level of lift is less than 8 LOLIf your a natural light ginger or light mousey brown go for it your gunna need 2 boxes, this product kinda works great if your a dark blonde that's what it's intended for.... anything darker its gunna be a fanny ache to get the desired result deffo need to find the other one im on about 🤣

Good hair colour

So I have mid to dark brown hair that previously had been ballyaged that was mostly grown out to the bottom few inches and I was missing the blonde on lockdown... so I decided to buy this extreme platinum dye from Amazon and this is what happened:Round 1 - one bottle of this extreme platinum dye = patchy ginger hair.Round 2 - two more bottles of platinum dye = more even but electric yellow.Round 3 - two MORE bottles of platinum dye = light yellow hair.Round 4 - scoured the internet for the right toner and developer (went for Wella Illumina 10/1 with 2 parts 20% developer).Eaxh time I left it on for at least double what it says on the box, my hair is very strong but is dryer now than it was. I used purple shampoo each time to see if it would help but it didnt, and the purple conditioner in the box doesnt do much, and also used intense conditioner to nourish after each step that were spread by a week each time.I now finally have hair that is a really nice colour similar to the girl on the box, it's not perfect but I can finally go out in public or on zoom meetings without tying my hair up!! But also bare in mind that all these rounds have added up to be quite expensive! Success, eventually!!

Gave me the colour I desired, it arrived quickly too..