milktouch Vegan Glow Up Collagen Lip Balm–Hydrating Lip Care with Collagen, Peptide, PDRN, Cica & Shea Butter for Dry Lips Repair, AntiAging, NonSticky Moisturizer for Fuller Lips(15g) #Caramel Fondue

Really nice quality and nice neutral scent, not heavy. Color is almost clear and just gives a nice glossy shine, easy to pair under or over other lip products

I got this balm in Bubble Sugar, which is a cool-toned medium bubblegum pink with a high level of pigmentation straight out of the tube. It applies to my rosy lips as a noticeable bright pink tinge. Not opaque but visible for sure. This balm comes in a squeeze tube with a built-in firm, slanted silicone applicator that allows you to apply straight from the tube to your lips, as well as spread for even coverage. There is a strong bubblegum scent (no flavor) that I'm not a fan of to this fairly thin balm-gloss. It's heavy enough to linger on the lips and let the moisture sink in, but light enough to be comfortable and almost weightless on my lips. It's only mildly sticky and didn't get stuck in my hair or feel uncomfortably gummy. It claims to enhance lip health on a deeper level, using collagen and PDRN to increase lip suppleness and smooth lines over a longer period, and shea butter for instant moisturizing and softness. I tested this by wearing it both as a daily balm and as an overnight mask. As a daily balm and lip color, I enjoyed it. It was a little more liquid of a texture than I would normally prefer for something that's not just lip color (I typically use a solid balm which feels like it lasts longer). As an overnight mask, it didn't leave my lips sticky in the morning and had them being smooth, soft and more supple. Verdict: I like this balm and the shade on my fair cool-neutral skin, though the smell is awful to me (I'm biased, though, since I hate bubblegum). The applicator has its pros and cons (it's good for applying easily and hygienically but required a little more force than I would have preferred to get an appropriate amount dispensed).

Vary good

Item not same as what they saying

Very moisturizing! Is my new favorite lipgloss

I like it I'd say 7out of a 10

This product is excellent! Lightweight formula and great moisturizing for the lips. My new favorite.

**shake/squeeze the tube before using or you won't get the full consistency/color payoff Reviewing the BUBBLE SUGAR shade 3/4 stars because I just can't get over the scent. It's not quite bubble gum, not candy, not sweet but some kind of unpleasant artificial. The consistency/texture is what you would "expect" from this kind of lip product, a gloss-balm hybrid. It's not overly sticky, but also not overly moisturizing smooth. I've had better textures for gloss-balms. The shade is a bubblegum pink, depending on your lip color, it may or may not enhance your natural lip. It hasn't obviously plumped my lips instantly like other products, and i can't say if the PDRN, peptides, collagen, cica will do anything for my lips. I think this might be resorted to my night balm use or as a layering over lip products. I probably wouldn't grab it to use on its own to actually show off.