XP100 Intense Radiance Permanent Hair Colour - 3.0 Dark Brown 100ml

I love it great value for money

I have been purchasing this for the last couple of years and it never let's me down.It's a beautiful dark brown colour that doesn't have any red tones in it when the sun reflects on it.It doesn't fade at all so I only have to do root touch ups every couple of months on myself.It comes in a 100g tube and very easy to mix.The shine on my hair is phenomenal and I always have people commenting on it.

I bought colour activator separately and it’s easy to mix and use at home for diy touch up of greys here n there. Covers greys, which Clairol didn’t

Allows me to use professional products to dye hair

Very very happy with this hair dye it is such a lovley dark brown with a lovey shine I would highly recommend this,

I have or dark brown hair that I’ve dyed black ( my hair is darkest brown) for years it almost blends in with my natural hair colour as it grows out but I’m on a hair “journey “ and recently had my hair chopped off and i only want the roots done dark brown as I’m starting to get the odd tiny grey I’m wanting to get away from black although i absolutely love it and go back to darkest brown. I used this with Wella volume 20 and mixed both together in plastic bowl- I did not measure as supposed to but judged it by eye. I am confident dying or cutting my own hair. This colour came out lovely after about 40 minutes. Shade 3.0 dark brown. It almost looks black but it’s not ( those that can tell the difference between black and darkest brown will see that ) . Some it may be black so be careful.

Long lasting

I’ve just used this product, wanted to cover my greys but now I have ginger roots, it doesn’t cover well at all and left on for longer than recommended, so disappointed