LinkedIn Marketing: An Hour a Day 1st Edition

I read this book while on a plane and I couldn't help but rave about it to my fellow passengers - it's THAT good.It really is a very detailed and extremely helpful book about using LinkedIn to grow your network, find a job, establish yourself as an expert in your industry and attract clients. I thought I knew LinkedIn's "secrets" to succeeding (after all, I was hired by a $3 billion financial company, which found me in LinkedIn and hired me for SEO and Social Media training for a 6- month time period!!!) but this book has re-ignited me into using LinkedIn more aggressively.Viveka von Rosen's LinkedIn Marketing - An Hour a Day book is organized in such a way that you can go at your own pace with each chapter or use it and apply it for an hour a day. It's fun to read because the author, Viveka von Rosen, shines through with her sparkling, bubbly personality and EXPERT knowledge of LinkedIn. It also contains links to documents like a Checklist and Profile Questionnaire. If you want to learn, step-by-step, how to use LinkedIn to market yourself and/or grow your network or if you want to get REALLY aggressive with LinkedIn, buy this book. You won't regret it. LinkedIn Marketing: An Hour a Day

I recently read three books on LinkedIn to brush up on LinkedIn skills for a couple corporate clients. You can always learn something - that' s my motto!This is the best book on LinkedIn of the bunch. Viveka Rosen is clearly a 'guru' of LinkedIn, and she really loves LinkedIn - that comes through loud and clear. She also has good pointers to buried resources you might not find otherwise. It has a lot of great technical information, but like Scott, she gets lost in the technical details without giving you a big picture or structural map. None of the books situates LinkedIn in the context of all social media marketing, and while LinkedIn is great for some companies, it is not that relevant for others.All of the books would be helped if that had an initial section on 'social media marketing' in general, and helped businesses and individuals to figure out if LinkedIn matches their marketing objectives before they dive in!In terms of Viveka von Rosen, in particular, she is so incredibly important and famous on LinkedIn that I felt that at times she lost focus on the 'little people' who won't have her clout or importance. So the good news is she is a LinkedIn guru, and that's the bad news as well (isn't that so often the case?).(You can find out more about me by clicking on my Amazon profile; or just Google 'Jason McDonald,' as I am No. 1 for my name).

LinkedIn Marketing: An Hour A Day is an excellent resource for learning the ins and outs of this brilliant online tool. That Viveka von Rosen is a third party not immediately connected to LinkedIn gives this title extra opportunities to leverage (exploit?) what the system was designed for.von Rosen's writing style makes this book very digestible, and the format allows real action for the person who finds it difficult to prioritise social media in their business development strategies.By the end of Chapter 1, you've got a clear understanding of why it's necessary to utilise LinkedIn, and from the start of Chapter 2 onwards, the 'how to' makes this a useful, and necessary guide for anyone wanting to take advantage of LinkedIn.The online supplements to this book are fantastic, ensuring that the content of the book is regularly updated to reflect the new changes, platforms and tools available for the networked individual or business.

This book was written in 2012 and is now chock full of outdated information. An updated version for the modern day LinkedIn is definitely needed!

This book was far more than I anticipated. I typically shy away from the "In a Day" and "For Dummies" books because many of them provide just basic level information that gets you started then leaves you hanging. LinkedIn Marketing in an Hour a Day delivers on every promise and then some. Within the first few sections of the book, I successfully implemented changes that took my profile from a 6 page rank to #1 on the 2nd page. What I like most about this book is that it is a resource you can refer to again and again. Regardless of your knowledge level, you can grow with into it.I have used Viveka's tips on my personal profile, and with the clients whose profiles I have managed and the results have been favorable and consistent. As a Social Media and Business Development Specialist, I have invested in plenty of resources, tools, and books and very few are as thorough, clear, and actionable as this one. I highly recommend this book to individuals, business owners, and social media managers looking for a thorough guide with step-by-step instruction, broken down into sections for easy reference.

This book is quite long and a little outdated at this point. LinkedIn has changed a lot and continues to change. That being said there was some good insight. You just have to be careful with books on social media because things change so often.