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F**I
A must read for everyone
It is an experience of a kind, how the perceptions about our country and its products especially Tourism were changed with a detailed plan and excellent execution. One realizes his / her share in making of the country. Great work
A**M
A 360 degree perspective of the branding exercise
Though branding is something which you learn by doing and very few books are out there which outline the branding process, Branding India not only provides yo with an insight about the importance of a brand strategy but also tells you about the large number of domains that come in the picture while doing it.A must read for any branding domain individual.
A**R
Nation Brand Building by Amitabh Kant
Really a great initiative and innovative way of doing business. Never thought a Govt functionary will be so effective. Hats off to the author Mr Amitabh Kant.
A**N
I enjoyed my read
This is an 'Incredible' book... The whole story line behind branding India has been described succinctly, making me learn various important facets of a marketing campaign. I enjoyed my read. Am sure everyoneelse will too.
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