Successful Direct Marketing Methods

A real heavyweight book as the title of this review states. While several years old, it still packs a great punch overall. The authors would be wise to update the tome so that those younger than 40+ can better relate. Overall, I'd buy it again.

I learned a lot about the basics of direct marketing as a beginner. However there were references to downloading paid ringtones, MySpace starting, and average monitor resolution of 640x480 that clearly indicated to me that I also need a more up-to-date reference to validate some points.

I jumped from the 4th edition to this 8th: the last written by Bob Stone. Full professional and integratedwith todays marketing practises. Lots of new information and an internet marketing section that isright on top of todays marketing practises. I actually recommend both the 4th and this 8th editionbought at the same time. There is some repetition from one edition to another but both supporteach other. A must buy if your in direct marketing. I like his philosophy of what your read,try to adapt it to your business objectives.

Bought this prior version to save $$ and was worth the decision. Hard cover. Most of it aligns with newer version. Highly recommend. Get it while they last!

The best shaver I ever had

Its the textbook required by college... Not fun to read .. Not easy to read too, sometimes its confusing.. But it works ..

I got this class text book for an incredibly inexpensive price. The material and all was included.

It's Ok!

Fundamentals galore

good