Fudge Clean Blonde Damage Rewind Violet-Toning Shampoo 8.4 oz

Love this shampoo. Will take away the yellow in hair and will brighten the blonde and silver in hair. Does not dry out your hair. But if left in hair to long will give a lavender color which i get alot of compliments on

I have dark hair that I have colored blonde. This shampoo is the only one that has ever worked for me to get away the yellow. I don’t use the conditioner, only the shampoo and it works great. The longer you let it stay in your hair the better the effect. Only downside is that I need to use this every time I wash my hair, otherwise the yellow will come back if I only use a another shampoo

I have been a blonde for a long time. This is the best that I’ve used to take yellow out of my hair. I have had such a hard time getting the yellow out. I’ve even used Ola Plex purple shampoo, and this worked better

I’ve probably tried every blonde shampoo over the last year to try and find that perfect balance of maintaining my blonde from not looking brassy and yellow. Struggle is real. There are brands that are ok. Biolage and not your Mother’s purple shampoo are decent. They won’t brighten it but will at least prevent it from full on yellow.This one though, will actually brighten and whiten your blonde. My stylist seen me this weekend after it has been 4 weeks since my visit. She commented on how bright my hair still looked.Yes it will turn your hair purple. Yes it will turn your hands purple. But honestly that is the only way you know you have a good shampoo IMO.Use gloves in the shower or wash your hair over the sink. I usually let sit for 5-6 mins depending on how much brightness I want. Rinse your hair completely till the water is clear. Occasionally I’ll fond a purple hue strand after the first wash which fades the next time. Find your balance. But I promise you this is the best product I’ve found

My thought after just ONE use is WOW, this stuff actually works! If you are shopping around for a purple shampoo ((that actually tones the hair)) STOP and buy Fudge. As a former hair stylist, I am shocked that I haven't seen this in any hair salon. I wish I would have discovered this years ago, for personal and professional use. Aside from actually toning the hair, this shampoo also made my fine, dry, colored treated hair feel soft and healthy.For any negative review that claims this shampoo doesn't work, it's probably because they either didn't leave it on long enough or their hair is too dark (brunette with orange highlights) and they would need a BLUE shampoo in that case.My usage recommendation: apply to darker brassy/yellow areas first (roots to mid shaft) and let sit for about 5 to 10 min. Run through the ends and be sure not to let it stay on bleached/white areas too long, the hair will turn light ashy purple.

I really like this product. It gives me the ability to go a few extra weeks between salon visits. It really does take the yellow/brass tones out of blonde hair. The only negative I’ve experienced is my hair seems to be much drier after using this product. To combat the dryness, I’ve done an EVV olive oil soak for 5-10 minutes to return oils to my hair.

I have used many different shampoos meant to remove yellowing on my silver white hair.However, over time I noticed a yellowing of the older hair.I decided to try "just one more." I am glad I did.I actually applied the product to my dry hair where it was yellowing. I left it for a few minutes and then apply water and shampooed. What a delightful surprise: yellow gone. I did not use any conditioner and my hair is soft and manageable.

This stuff is by far the best purple shampoo I’ve ever used. It’s VERY pigmented and will turn your hair purple if you keep it in too long. But it’s perfect for toning and keeping blonde bright.