D**C
Great for a non-pro
I'm not sure what the two other reviewers were thinking when they gave this two stars, this book is awesome. Surely, if you're already making money at this, the book may not be too useful to you, but if you're thinking of getting started and don't know how to get a foot in the door, this book is great. It goes over the major issues in a very plain, straightforward way. It talks about everything from equipment to software to business models, to advice about taking good pictures. Surely, the book can't tell you "sell your pictures on this site" or "talk to this person if you want to open a gallery" but it gives you a good framework for understanding the business, what area is right for you to target your photo sales, etc.The writing is easy to read and digest. The author has a funny sense of humor, but unlike one of the other reviewers, I don't think he's cocky at all.It would have been nice if the other reviewers suggested a BETTER book than this one on the same subject, because I haven't found a better one.
A**R
GOOD BOOK
Interesting and informative for finding markets for your work.
T**D
Disappointing lack of useful information
On the surface of it, this book seemed to cover what I was looking for, but it only took me 5 min after receiving it to realize that it would not be very useful. The format is chatty and rather uninformative and states mostly the obvious, like the fact that you can make money by selling prints, or pictures on the internet, but without much actual information on how to do so. The book does contain a lot of nice pictures (presumably by the author), but the print quality is actually surprisingly poor for a photography book.
J**Z
LEARN
"teach your self". It's a book that can teach you a lot.your understanding of photography can expand in many ways.read as much and as often as you can.
T**S
Five Stars
:)
M**N
Well worth the money and the wait!!
Dan Heller has been sharing his insights and experience on his web site for some time. Now, this book has captured just that insight and experience in one, easy to read volume. For anyone who is thinking about making photography their livelihood or for amateurs who are interesting in what it takes to succeed, this book is a goldmine of information.
W**K
The book is heavy but, where is the information I expected.
Lark Photography books have a wealth of information in them. The lark name is well known among those seeking information and references to fall back on in their business and it refects quality. Except in this case....The Author provides enough information to get someone thinking about possiblities and ideas but yet, not enough for a novice to actually perform those tasks. (ie, There is a sub topic of Digital photo editing that is only one page long and references no tools, locations to find more information. Digital editing could need a bit more discussion than that)To make a long story short... for a Novice the book lacks. For a professional... The book is almost laughable. Those in between might get a few ideas but, is the time reading a whole book worth it for a few ideas?Frankly, I would skip this one. I haven't read any more guides to sales. There must be guide with more detail than this. I wouldn't suggest this for even a someone shooting as a hobby. I don't like buying books that support an author that didn't provide anything truly substanial, I'm ashamed of this purchase.
J**L
Fairly informative, not quite what I was looking for
From the cover and a quick glances at some of the colorful photo filled chapters, this book seem promising at first. But the cliched saying of never judge a book by its cover has taken its toll. This book provides marginal advice on how to -potentially- make a profit from the wonderful world of digital photography, however, it fails to give any real world working model on how this can be accomplished.Most of the marginally useful advices and sales model, i.e. pricing structure on stock photos, are based on the author's own personal preference and experience, rather than taking into account the wide breadth of pricing methods that exist in the real world of photography.This is a great book for amateurs that are trying to break into the business of selling their prints from an outline or a strict table-of-content perspective of the available methods and channels of distribution to target, e.g. card stock, stock photo, art fairs, etc.Most of topics cover seem to be more 'theoretical' than actual real-world hands down information and the author seems to expend more time, energy and care in expressing his disdain (with a condescending overtone, might I add) toward enthusiastic amateurs that aim to make it big and quick. His favorite recurring adjectives for such amateurs includes, but certainly are not limited to: prima donnas, pretentious, and pretend aficionado. Heller may be a [self-aggrandizing] professional photographer, but anyone with such high caliber should be more helpful, than pompous or supercilious. Remember Heller, you were an amateur at one point too.You know those people who hate on modern, safe and technologically up-to-date fuel-injected tuner cars but swear by their outdated, unsafe and carburated boat of a car of yesteryear? Or authors who hate on new upcoming authors who made it rich and quick through new platform, such as iBook and other self-publishing venues, instead of signing onto expensive publishers? Or even artists who hate on overnight YouTube stars, because they think such stars are "no talent wannabes"? (i.e. Miley Cyrus hating on Rebecca Black) Heller fit into one of these classic haters hating on amateurs.Further more, Heller likes to take a seemingly interesting idea, get your hopes up and then tell you why you shouldn't pursue it because the odds are just too high against you.Bottomline: If you are serious about licensing your photographs for use, then this book does not really cover the core foundations that you need to get your feet wet. On the otherhand, if you want to take a look at what you can do to -potentially- make a profit from your hobby, then this book basically gives you an -general- idea.I'd give this book a 1-star for the lack of usable information and the author's cockiness, but it does contain some interesting theories and sales model to warrant a 2-star rating.
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